AI systems & data narratives
Translating AI products, large-scale datasets, and communication networks into clear and compelling stories.
Making AI automation feel practical, not abstract
Yuma AI · Editorial
A long-form editorial translating AI-powered customer support into concrete operational outcomes for e-commerce brands. The piece focuses on how generative AI reshapes response speed and resolution quality in real-world environments.
“As customer expectations rise, traditional support systems are struggling to keep up. Long wait times, inconsistent responses, and escalating operational costs are driving companies to seek better alternatives.”
How accurate is AI in CX? Examining limitations & guardrails
Yuma AI · Editorial
A research-driven editorial detailing the capabilities and limitations of AI in customer support, with a focus on accuracy, contextual understanding, and operational risk. This piece explores why enterprise AI systems require structured guardrails to ensure reliability.
“While AI excels at handling straightforward, repetitive tasks, it sometimes struggles to manage requests that involve subtle, ambiguous, and context-specific nuances. This limitation underscores the need for a hybrid approach, where AI handles routine queries and human agents address more complex issues.”
Analyzing a decline in student loan scams
Robokiller · Editorial
A data-driven editorial exploring the unexpected decline in student loan scams coinciding with public debate around debt relief. This piece connects macroeconomic context, scam behavior patterns, and regulatory enforcement to explain shifts in fraud activity.
“For a while, scammers regularly targeted borrowers seeking to alleviate their financial burden. Yet, according to Robokiller, student loan scams are plummeting at the very moment the debate over student loan forgiveness is front and center.”
How SMS became the dominant channel in political campaigning
Robokiller · Insights report / PR content
A data-led analysis of political robocall and robotext activity during the 2022 U.S. election cycle, examining how SMS became the dominant channel for voter outreach. The report synthesizes large-scale messaging data to surface broader shifts in political communication infrastructure.
“In 2022, Americans received 15 billion political text messages, a 158% increase from 2021. Given 2022 was the first major election cycle since 2020, it’s not entirely surprising to see such a large year-over-year climb. Regardless, the spike in political SMS underscores the fact political texting is now the default campaign strategy for politicians and campaigners.”